Marketing as an activity is all about reaching the right customers with the right products, and the result sought is delighted customers who are more than willing to open their purses wide enough to boost your revenues. For many years, marketers stalked their target customers through various means and by trying to get their message across to spread awareness about their wares.
Traditionally, marketing communications were conducted via print, broadcast and such traditional media through disruptive advertising, where advertisements appear in between the content of interest for the customer.Traditional
media does give a large reach to a marketer with its programming of mass appeal. However, the wastage is equally high, since a large portion of the audience would belong to a different segment than the one that is to be targeted by the marketer.
The revolution stirred by the internet as a medium took place because of the fact that it is highly personalized and provides more content than any Buy Facebook followers! Fast and Safe! other available medium. Social sites proliferated far and wide in their usage for a few simple reasons The power to create and distribute content is equally available to every user, irrespective of being a customer or a marketer.
In the earlier forms of media, that power rested with the editorial staff of the channel or the advertiser, but hardly ever with the user. The medium is completely personalized, and a user can create or join groups and further create content based on what likes.
Opinions are free and fair. This is one reason why social media is of utmost concern to marketers, since buying decisions are no more influenced as much by advertisements. The traditional marketing approach has grown leaps and bounds on social networks. With million and growing unique users worldwide, auto liker is the number one social networking site in terms of activity and subscriptions.